Creators and content that fit your product
Looplab finds creators who fit your product and audience — mainly on TikTok and Instagram — and makes content built on real use. On TikTok, many creators help us find the message that lands; on Instagram, creators' reach and ads scale the results. Depending on the market and goal, we also run YouTube, Douyin and Xiaohongshu.
Every platform builds response differently
We don't just post the same content everywhere. We design the creator mix, content and use of ads around how each platform surfaces content and how fast it responds.
The response to content matters more than followers
Creators without large followings can still reach high view counts, depending on the topic and how viewers respond.
Recommendations can keep coming long after posting, which suits seeding campaigns that run many creators and messages to read the market.
Best for
- Repeated exposure for launches and brands
- Comparing messages and content formats
- Finding new creators
- Collecting UGC that performs
- Reach that continues after posting
Turning early response into ads and conversions
On Instagram, a creator's followers and existing content carry relatively more weight.
Response tends to concentrate in the first three days, which suits spotting top content quickly and connecting it to ads and purchases.
Best for
- Reaching followers close to your audience
- Repeated touchpoints across Reels, feed and Stories
- Links to product pages and checkout
- Running top content as ads
- Retargeting and performance marketing
Find the response on TikTok, scale the results on Instagram
On TikTok, a wide range of creators and content find the message that lands.
On Instagram, creators who fit the brand and proven content drive ads and conversions.
Depending on the goal, we run the two separately, or adapt the same message for each and use both.
YouTube
We extend content made for TikTok and Instagram to YouTube viewers, or use it as a channel for the key facts about your product or service.
Douyin · Xiaohongshu
Campaigns in China run separately with local creators, fitted to Douyin and Xiaohongshu formats and how their users respond.
Coming platforms
Creator campaigns on X and Threads are in preparation.
Everything seeding needs, run by one team
Campaigns designed around the goal
Awareness, purchases, app installs, store visits or content for reuse — the goal sets the creator mix and content format.
Creators chosen on their content
Not on follower count alone. We look at recent views and response, posting frequency, category and brand fit.
Many creators, many messages
We don't hand every creator the same line. The core message stays, while each creator makes it in their own voice and channel style.
Results feed the next campaign
Results per post and each creator's history are recorded and used for re-booking, ads and choosing creators next time.
One product, many angles
People care about a product for different reasons. We build messages from several angles — features, price, moments of use, design, perks — and compare how each piece of content does.
“For this price, that's a pretty good set.”
“You can use it right away without the manual.”
“I tried it, then got another one as a gift.”
“When I'm rushing to work, I grab this first.”
“It looks good left out even when I'm not using it.”
“Something that was always a hassle got simple.”
Seeding campaigns run these messages as real content, and we check the responses that matter for the goal — comments, saves, shares and clicks.
From planning to reading the results
- 01Plan
- 1
Product and audience
Who uses the product or service, when, and why.
- 2
Messages and formats
Candidate messages and content formats, built on features, moments of use, perks and customer pain points.
- 1
- 02Run
- 3
Creator selection
Creators chosen to fit each message and format, and terms agreed.
- 4
Production and upload
Briefs and filming guides sent; review, revisions and upload schedule managed.
- 3
- 03Analyse and build on it
- 5
Response per piece of content
Not just views — saves, shares, comments, clicks and other metrics tied to the goal.
- 6
Re-booking and ads
Top creators are booked again, and content with usage rights goes into ads and brand channels.
- 5
Creator and content results from each campaign are recorded as the baseline for the next.
Content built for the product and channel
We don't apply one structure to everything. The product's strengths and each creator's existing content decide which elements go in.
- 01
Opening
Start from the situation that led to the product, or a worry the viewer shares.
- 02
Key message
Decide clearly what feature and reason to use the video carries.
- 03
The product in use
Shots that show the product well: its form, how it's used, texture, before and after.
- 04
Real review
The creator shares what they felt using it, in their own voice and style.
- 05
Next step
Guide viewers to the goal: check the product, save, comment, visit a link, install, or visit.
Made in the format that fits
Reviews
Creators use the product or service themselves and share their experience.
Demos and B-roll
Built around shots that show the product's form, use, texture and features.
Tutorials and explainers
Step-by-step walkthroughs of an app or service, or the key facts a product needs explained.
Trends and entertainment
The product placed naturally into music, memes and challenges people already know.
Visits and experiences
Creators visit stores, pop-ups, destinations and events to show the experience on site.
We take on the work seeding needs
Strategy
We look at your product, market, audience and goals, and propose the creator mix and content direction.
- Campaign goals and metrics
- Audience and main platforms
- Candidate messages and formats
- Direction per market
Finding and casting creators
Recent content data and brand fit find the right creators for the project.
- Collecting candidates
- Checking content metrics and posting history
- Offers and terms
- Shipping and delivery tracking
Production management
We give creators the criteria they need to make content that fits their channel, and manage production.
- Briefs per creator
- Filming guides
- Review and revisions
- Upload schedule and required disclosures
Results management
We track each post's response through the campaign and sum up the results.
- Upload status
- Results per creator
- Views and engagement analysis
- Ads and follow-up proposals
- Campaign results report
Seeding marketing cases
Mars Skittles Jelly
- Korea
- 41 creators
- Goal
- Summer-season brand awareness
- Activity
- Food and cooking creators made watermelon-punch recipes and ASMR content.
- Strategy
- Using the jelly in a summer-favourite watermelon punch showed it in use naturally.
L'Oréal Paris
- Korea
- 51 creators
- Goal
- Launch awareness and Olive Young purchases
- Activity
- First-hand review content using the Glycolic Gloss shampoo and hair mask.
- Strategy
- From frizzy-hair frustration, through using the product, to the Olive Young promotion.
Hyundai Premium Outlet Gimpo
- Taiwan, Japan, China +
- 51 creators
- Goal
- Guiding overseas tourists to the outlet
- Activity
- Foreign creators living in Korea visited and showed the shops, tax refunds and how to use the free shuttle.
- Strategy
- Distance from Seoul and how to get there came first, so travellers could place it at once.
Planning a seeding campaign?
Tell us your product, goal and target markets, and we'll suggest the platforms, creator mix and content direction that fit.