Reviews and first-hand use
Creators use the product or service themselves and share the experience in their own words.
From seeding to growththe last word isLooplab
Good products and services,
reaching the people who need them.
We use data to find creators who fit your brand, then read how each video lands to shape a message that works.
Grow your campaign on a direction that has already been proven.
Brands we have worked with
The system Looplab runs its campaigns onFrom finding creators to tracking results,
From finding creators to tracking results,
all connected in one set of data.
We look at content performance, not follower counts
We gather relevant creators from a search term and analyse the views, engagement and upload frequency of their last 90 days of content.
Data from campaigns Looplab has actually run decides which metrics count: the ones that explain real performance better than follower numbers do.
Find the right creators for the project, and reach out right away
We use data to find creators who fit your product and audience, then send collaboration proposals to the shortlist automatically.
From who was approached and when to the campaigns you ran together, each creator's history is on one screen.
What happens after the upload is tracked too
Once a post is live we check it against the campaign conditions — hashtags, sound, account tags — and keep following its views and engagement.
Every figure is tied to the post it came from, so you can see where the numbers in a report came from.
One campaign becomes the data for the next
A creator's results do not disappear when the campaign ends.
Past collaborations and real performance accumulate, and proven creators are matched again faster on the next campaign.
What we do
Different goals call for different creators and content.
Getting a product noticed and getting it bought are not the same job. We confirm the campaign's goal and market first, then put together the creators and content to match.
- 01
Brand awareness
Many creators introduce the product in their own way, so your brand keeps reaching the audience you want.
- 02
Product sales
Content that carries the product's features and real use, and finds the message that turns into purchases.
- 03
App installs and sign-ups
Creators show themselves using the service, and why it is worth installing and signing up.
- 04
Store and pop-up visits
The visit and the experience on site, turned into content that brings interest through the door.
- 05
Content for your channels
UGC made for your brand channels and ads, with usage rights for ads negotiated where you need them.
- 06
Launches and new markets
Checking response around a launch, or finding with local creators the message and content that work in a new market.
How we work
From strategy to report, one team runs it through.
Strategy, creator casting, content review, upload management and performance analysis, run end to end by Looplab.
01StrategyWe decide what to tell, and to whom
We lay out the product, audience and campaign goal, then design creator criteria and content direction for the market and platform.
You getCampaign strategy
02Creator discoveryWe look at real content, not followers
We check recent views and engagement, upload frequency and brand fit to shortlist the right creators.
You getCreator shortlist
03Production and operationsWe manage it from casting to upload
Casting, briefing, filming guides, content review, scheduling and upload checks: the whole campaign, managed.
You getContent and upload status
04Analysis and scalingWe focus on what has proven to work
We analyse the metrics tied to the goal: saves, shares, comments, clicks, installs, purchases. The creators and content that perform are scaled into ads and follow-up campaigns.
You getCampaign performance report
Content
We find the format that shows the product best.
We keep each creator's voice and the feel of their channel, and plan the content so the product's strengths and the campaign message come through clearly.
Trends and entertainment
Brand messages carried naturally in formats the platform already knows: music, memes, challenges.
Visits and experiences
Stores, pop-ups, destinations and events, visited in person, showing the visit and the experience.
Product demos and B-roll
Built around shots that show the product's form, use, texture and features.
Tutorials and explainers
How an app or service works, or the key facts about a product that needs explaining, made easy.
Category
Every category has its own point to show.
From how a product is shown to how a service is explained, we plan content around the category and what its customers want to know.
- Beauty and personal care
- Food and beverage
- Fashion and lifestyle
- Apps and platforms
- Travel and tourism
- Retail and offline spaces
- Tech and electronics
- Public programmes and policy
Global
The same product, told differently in every country.
How people use each platform, and which content they are used to, differs by country. We find local creators in Korea, Japan, Taiwan and China and run each campaign in the language and content of its market.
- KRKorea
- TikTok
- YouTube
- JPJapan
- TikTok
- YouTube
- TWTaiwan
- TikTok
- YouTube
- CNChina
- Douyin
- Xiaohongshu
We also run other platforms when the campaign calls for them.
Local creator discovery
We check content by country and platform and shortlist the local creators that fit the project.
Run in the local language
From proposals to briefs and content review, everything follows the local language and culture.
Results by country
Response is analysed by country and platform, and we focus on the markets and content that have proven to work.
Case
Goal by goal, here is how we ran it.
Real Looplab campaigns, each with a different country, product and goal.
Hyundai Premium Outlet Gimpo
- Taiwan, Japan, China +
- 51 creators
- Campaign goal
- Store visits from overseas tourists
- What we ran
- Foreign creators living in Korea visited in person and walked through the stores, tax refunds and the free shuttle
- Content strategy
- Opening on access a traveller gets at once, like '30 minutes from Seoul'
NICE Tax Free
- Japan, Taiwan, China
- 19 creators
- Campaign goal
- Use of the free shuttle and tax refund
- What we ran
- Creators rode the shuttle to the store and showed how to use it and the extra refund
- Content strategy
- Local-language captions that made the one condition clear: bring your passport
Toss for travelers
- Taiwan
- 28 creators
- Campaign goal
- Card sign-ups from Taiwanese travellers
- What we ran
- Features shown in the moments a traveller in Korea uses the card, from convenience-store pickup to payment perks
- Content strategy
- A trip-prep message: the card to get before you fly to Korea
L'Oréal Paris
- Korea
- 51 creators
- Campaign goal
- Launch awareness and Olive Young purchases
- What we ran
- First-hand reviews of the Glycolic Gloss shampoo and hair mask
- Content strategy
- Starting from frizzy-hair frustration and ending on the Olive Young promotion
Mars Skittles Jelly
- Korea
- 41 creators
- Campaign goal
- Summer-season brand awareness
- What we ran
- Watermelon-punch recipes and ASMR, led by food and cooking creators
- Content strategy
- Adding the jelly to a watermelon punch already trending, so the product showed up naturally
Mirae Naeil Work Experience
- Korea
- 5 creators
- Campaign goal
- Recruiting young participants
- What we ran
- Creators of the same age, job-hunting themselves, explained who can join and what they get
- Content strategy
- Opening on the audience's own worry: real work experience for the CV
Service
From a single task to the whole campaign.
From individual work like creator discovery and content production to strategy, operations, ad amplification and reporting, scoped to what you need.
Marketing
Creator marketing · UGC production · Affiliate
From finding creators in Korea, Japan, Taiwan and China to content production, upload management, ad use and performance analysis.
See our services- Campaign strategy
- Creator discovery and casting
- Product seeding
- UGC planning and production
- Content review and upload management
- Affiliate programmes
- Ad use and amplification
- Global campaigns
- Performance analysis and reports
Which market, and what response are you after?
Tell us about the product and the campaign goal, and we will suggest the right countries, platforms and creator approach.
Ask about a campaignGet the latest Looplab company deck.