NewWhat is Seeding Marketing?
Looplab.
Why Looplab

So good products and services reach the people who need them.

Looplab runs creator marketing in Korea, Japan, Taiwan and China. For a good product to be known, you have to find the creators its people actually watch and trust. Finding creators, casting them, making the content, amplifying it with ads and checking the results — one team does all of it. And so it doesn't end after one campaign, the creator and content data each campaign builds up goes into Looping, our own operating system, and back into the next one.

Why us

This is how we work.

  • 01

    We do it end to end

    Strategy doesn't come from one company and execution from another.

    From setting the campaign's goal to casting, production, upload management, ad amplification and results, one team carries it through.

    So the direction set at the start runs all the way into the content and the results.

    See the service
  • 02

    Every campaign adds data

    We don't find a creator once and move on.

    Who we worked with, which content did well, which market responded — it all keeps building up as data.

    Looplab manages that data in Looping, the operating system we built ourselves.

    Look inside Looping
  • 03

    We run it locally

    We don't take content made for Korea and ship it abroad as is.

    We work directly with creators and platforms in Korea, Japan, Taiwan and China, and run each campaign in that market's language and content style.

    The same product lands differently depending on which creator tells it, and how.

    See global commerce
Looping

The data one campaign creates, reused in the next.

Looping is the system Looplab built while running real campaigns. Finding creators, campaign progress, content results and who we've worked with all build up as data in one place. When a campaign ends, its data doesn't — it's there to use when the next one starts.

Where we find creators
  • TikTok
  • Instagram
  • XComing soon
  • ThreadsComing soon
  1. 01Collecting creators

    We find the creators we need ourselves

    Keywords tied to the campaign pull TikTok and Instagram creators into our own database.

    X and Threads are on the way, searched the same way.

    • Creators collected per keyword
    • Median views and engagement, calculated
    • Sorted by follower range, country and category
    LoopingSample screen · made-up data
    Looping — Collecting creators
  2. 02Finding creators

    We pick on numbers and history together

    We don't choose creators on follower count alone.

    Views, engagement, country and category come with which campaigns they've done before.

    Describe what you need and AI can shortlist candidates too.

    • Filters by condition
    • AI-suggested candidates
    • Past collaborations
    • Casting list management
    LoopingSample screen · made-up data
    Looping — Finding creators
  3. 03AI check

    We check who an account actually reaches

    Some things follower counts don't tell you.

    AI reads recent content and comments to find the main viewer countries, the languages used and the content categories.

    • Viewer countries and comment languages
    • Content categories and tags
    • Sensitive topics like medical procedures
    LoopingSample screen · made-up data
    Looping — AI check
  4. 04Project tracking

    Every running campaign at a glance

    From recruiting to uploads to wrap-up, everything a campaign needs is managed in one place.

    How many creators signed on, how many have uploaded, what's left on the schedule — per campaign.

    • Campaign status
    • Recruiting and upload progress
    • Upload rate
    • Settlement per campaign
    LoopingSample screen · made-up data
    Looping — Project tracking
  5. 05Results report

    Campaign results, kept as data

    Views, likes, comments, shares and saves are collected per post to show how each creator performed.

    Not a report you read once at the end — you can watch the data build up.

    • Daily, weekly and monthly results
    • Per-creator comparison
    • Results per campaign
    • Downloadable report
    LoopingSample screen · made-up data
    Looping — Results report
  6. 06Creator records

    We remember every creator we've worked with

    When a campaign ends, the data on the creators in it stays.

    Which campaigns they joined and how they performed is kept as data and used again in the next campaign.

    Finding the creators who fit well takes less time, too.

    • Campaign history
    • Engagement and results data
    • Collaboration history per creator
    LoopingSample screen · made-up data
    Looping — Creator records
Global

Same product, told differently in every market.

Content that did well in Korea doesn't automatically work elsewhere. The platforms differ, and so do the kinds of content people are used to. Looplab runs each campaign the way its market works, with local creators and platforms in Korea, Japan, Taiwan and China.

  • KoreaKR
  • JapanJP
  • TaiwanTW
  • ChinaCN
  • United StatesUSComing soon
  • KoreaKR
  • JapanJP
  • TaiwanTW
  • ChinaCN
  • United StatesUSComing soon
  • KRKorea
    • TikTok
    • Instagram
    • YouTube
  • JPJapan
    • TikTok
    • Instagram
    • YouTube
  • TWTaiwan
    • TikTok
    • Instagram
    • YouTube
  • CNChina
    • Douyin
    • Xiaohongshu

We also run whatever other platforms the campaign calls for.

  • We find local creators ourselves

    Creators are picked for the project by country, platform and content category.

  • We speak the local language

    From the creator pitch to the brief to content review, everything runs in each market's language and culture.

  • We read results by market

    Results are split by country and platform to see which markets and content responded.

Principles

How we work

  1. 01

    No data, no hasty recommendations.

    Not every campaign needs to start big.

    When we can't be sure, we test small first, look at the real results, then decide what's next.

  2. 02

    What we make together stays the brand's asset.

    Usage rights to the creator content, and the creator relationships, are set up so you can keep using them after the campaign.

  3. 03

    We don't only show the good results.

    Campaigns that fell short are kept as data alongside the ones that worked.

    Knowing what worked and what didn't is how the next campaign gets better.

Which market, and what response are you after?

Tell us about the product and the campaign goal, and we will suggest the right countries, platforms and creator approach.

Ask about a campaign

Get the latest Looplab company deck.